Korea Loves Love Holidays


I speak from experience when I say Korea loves holidays. I mean, we even celebrate “Pepero Day” on November 11th because four of the standing cookie sticks look like a series of ones. And Pepero celebrates some added coin in the pockets. But when it comes to Valentine’s Day, Korea sees your single holiday and raises you two.

In a country that commemorates one hundred days of dating with an enormous bouquet of one hundred rose buds, in the weeks and days leading up to Valentine’s, the shops and downtown areas are on steroids. They are just blanketed in red and pink colored gifts from stuffed bears to boxed candies to flowers to balloons. I mean, it’s everywhere. To all those who hate the holiday, perhaps book your vacation for another month.

Just not March.

Why? Well, that’s because this all happens again around March 14th for “White Day” with only a slight differential in color palette and a change in the intended recipients of the gifts. See, Valentine’s Day in Korea is when boys buy presents for their significant others while White Day is when the girls do so for theirs. Equality.

So, what if you’re single in Korea? You just have to suffer through Valentine’s Day and a Valentine’s Day redux?

Yes. Until April 14th.

This unofficial holiday, known as “Black Day”, would be the equivalent to a “Singles Awareness Day” in America. On April 14th, single persons wear black and eat a black bean noodle dish called “jjajangmyeun” to signal to others that they are unattached to (a) commiserate, or (b) in hopes someone will make a move so they don’t have to celebrate this particular holiday but rather the two others come the next year. Or at least have someone to buy roses for on Yellow Day on May 14th.

Seriously, you guys. Korea loves holidays.

What do you think about Korea’s love of love holidays? Would you like to see White Day and Black Day become a thing in the States? Let me know in the comments!